I work for Magical Butter to provide marketing assets and designs for merchandise. All projects start with a brief, which is followed by brainstorming and note taking. Mockup thumbnails and ideations, as well as progress check ins are provided throughout the process. Here are some of the most recent projects I’ve worked on :)
The front of the card was designed to feature the magical butter appliance, and encourage customers to share their infused recipes on instagram with #magicalbutter
The back of the card features a new product, with a discount to help encourage sales of the new product, and as a thank you for being a customer
In addition to packaging inserts, I was asked to create T-shirt designs. These designs were meant to celebrate Magical Butter’s brand and culture, while enticing new and current customers to show their support. They were created with multi functionality in mind, as it is common for such illustrations to be used more than once. I wanted to create something that could be used as a sticker or on postcards within a prospect kit to help stand the test of time.
I wanted the designs to be highly marketable, as well as an exquisite standalone art piece. The designs had to help tell our brand story, and relate back to the brand goals and mission. The elements of the design were curated toward client base, as the imagery needed to highlight magical’s identity while complying with brand guidelines.
An additional Tshirt design was created for the capsule drop. It is versatile as a print, on apparel, and other applications. Sketched traditionally, brought into photoshop for refinement. Click image for larger picture
Here are some notes on the process, which include mind mapping and brainstorming. Click image for larger picture
This October, I was asked to create a logo for Magical Butter’s ten year anniversary. This logo would be used across their social media channels (LinkedIn Post here), email templates, and website. The logo was used through the month of November (2022), alongside other birthday style assets. If you’d like to see more of the process for this logo, you can find it here.
This past December (2022) Magical Butter needed a paraglider design. This design was created as a vector file, in order to be sized up large scale (paraglider wings can be up to twelve meters wide). The bottom reads ‘magicalbutter.com' to help advertise to nearby viewers over parks and beaches. The top design is a flying butter pattern. The idea behind the design was intended to be humorous and feature the most common medium of infused goods- butter. Click image for larger picture