Logo Collection

This is a collection of logos I have created. Illustrator is my preferred program, with a majority of my work and ideations beginning in a sketchbook. The brand is discussed with the client, as I take notes on their preferences and what they’d like to see in the finished design. The original Illustrator file (with organized layers), as well as transparent files of varying sizes and kinds are provided upon completion for optimal use across multiple platforms and different purposes.

This past fall (2022), Magical Butter asked me to create a ten year anniversary logo for their social media posts and advertising. I started the process with a few sketches, and implemented any suggestions and critiques in the design. The concepts were sketched in Photoshop, and brought into Illustrator to be finilized. Though there were two other concepts that were finalized, the marketing team chose to go with the badge design (left) as they felt it was the best to help celebrate, and was more in line with their vision.

A sample of process notes

Here is a bit of the process. This design was quick turnaround, the client wanted ample for me to improve on whatever critiques they brought up- as well as a few weeks to prepare the files for application across social media.

I took notes during the call, and wrote down my ideas in Notify as a brainstorm. Shortly after, I sketched out a few concepts and sent png files for feedback. They went with the concept to the bottom right, but ultimately decided a badge would be more applicable for their needs. In total, four concepts were made, with three finished, and one selected. The color palette above were the only brand approved colors permitted for use.