Logo Collection
This is a collection of logos I have created. Illustrator is my preferred program, with a majority of my work and ideations beginning in a sketchbook. The brand is discussed with the client, as I take notes on their preferences and what they’d like to see in the finished design. The original Illustrator file (with organized layers), as well as transparent files of varying sizes and kinds are provided upon completion for optimal use across multiple platforms and different purposes.
Fall of 2022, Magical Butter asked me to create a ten year anniversary logo for their social media posts and advertising. I started the process with a few sketches, and implemented any suggestions and critiques in the design. The concepts were sketched in Photoshop, and brought into Illustrator to be finilized. Though there were two other concepts that were finalized, the marketing team chose to go with the badge design (left) as they felt it was the best to help celebrate, and was more in line with their vision.
A sample of process notes
This project required a quick turnaround, as much of the timeline was dedicated to revisions and preparing the final files for multi-platform social media application.
During the initial call, I took detailed notes and brainstormed ideas in Notify. I then sketched several concepts and shared PNG files for feedback. The client initially favored the bottom-right concept but ultimately opted for a badge design that better aligned with their needs.
In total, I developed four concepts, finalized three, and delivered the selected option. The color palette used adhered strictly to the brand’s approved guidelines.