Graphic Designer & Marketing Coordinator;
April 2024-Present

• Supports external and internal marketing efforts by creation of content including emails, social media, copywriting, and various design deliverables.

• Collaborates with leadership cross-departmentally to devise strategies and digital marketing campaigns for new products, supporting sales and recruiting efforts.

• Optimizes brand web presence and UX of corporate website by strategizing ways to improve how content is made available, presented, and how it can be reworked to better serve the user. What is the user looking for, and how can we serve that to them in the best and most efficient way?

• Researching industry trends and becoming familiar with new software to better serve the department and provide more efficiency in marketing efforts.

Freelance Designer
May 2020-2023

• Created brand and marketing collateral, including but not limited to packaging kit assets, postcards and mailers, as well as vector graphics such as icons and logos.

• Created custom illustration for large (9+ meter) and small scale print application. This includes but is not limited to illustration for Tshirts, cards, and paragliders.

• Illustration was made in raster or vector per desired application.

Branding Systems Designer, April 2022 - April 2023

• Designed brand collateral including logos for various businesses under direction of CMO.

• Consulted CMO on art direction, created brand color palettes and systems for clients. Determined visual direction of brand systems and brand personality.

• Provided multiple concepts and iterations for review, and made revisions or considerations as necessary.

Graphic Designer (Contract), May 2022 - Aug 2022

• Executed visual brand systems across different channels

• Created targeted social media posts using brand assets

• Photography selection, editing, and resizing for various uses across brand

• Created on brand gif animations to be used for social media (such as Instagram)

• Translated strategic direction into high-quality designs within the established branding guidelines. Skilled in different steps of the design process, from concept to final deliverables.

• Took conceptual ideas and created high-quality visual representations that meet brand standards and guidelines

Printing Assistant, Nov 2018 - Nov 2019

• Edited designs as needed, ensured graphics were ready for sublimation onto shirts and other apparel

• Printed and cut designs for sublimation, operated heating press and other printing equipment

• Created designs for clients, including T-shirt designs, posters, merchandise tags, cards, ect.

• Consulted customers on products, offered best advice, and took orders.

• Completed sublimation processes from proof & print to packaging finished product

Graphic Designer (Contract) Summer Season 2018

• Created designs for marketing materials to be used for both print and digital platforms. Graphics were created to be used on flyers as well as digital media for crossposting on multiple platforms such as Wordpress and Instagram.

• Managed social media and ad campaigns to generate business. Social media includes but is not limited to Instagram, Facebook, Snapchat, and primary website. Utilized SEO optimization to help generate web traffic.